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Topic: Caravan Stop
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Valley Cat
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Posted: 5/12/2025 8:13 AM
Has there been any mention of the Bobcat Caravan touring the state this year or has this come to an end?
SBH
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Posted: 5/12/2025 8:20 AM
I believe they are taking a different approach this year.
OhioCatFan
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Posted: 5/13/2025 12:08 AM
SBH wrote:expand_more
I believe they are taking a different approach this year.
I was told the same thing. Think it is a mistake, but they didn't ask me for my opinion.
The only BLSS Certified Hypocrite on BA

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Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org
SBH
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Posted: 5/13/2025 9:53 AM
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
stockercat
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Posted: 5/13/2025 10:07 AM
I think the "Coaches Show On The Road" is replacing the caravan. The first one is at Jackie O's in Columbus next week.
https://www.givecampus.com/schools/OhioUniversity/events/...
OhioCatFan
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Posted: 5/13/2025 10:49 AM
SBH wrote:expand_more
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
That would be nice, if true. From what I was told they just got tired of it, and wanted to try something new for the sake of newness and less work on their part. I think it was more a "seat of pants" decision than anything that was really data driven.
The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org
M.D.W.S.T
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Posted: 5/13/2025 4:08 PM
stockercat wrote:expand_more
I think the "Coaches Show On The Road" is replacing the caravan. The first one is at Jackie O's in Columbus next week.
https://www.givecampus.com/schools/OhioUniversity/events/...
First I'm hearing of this, and I'm VERY online lol

Was also at Jackie O's this weekend.

Might be why attendance is so sparse.
Last Edited: 5/13/2025 4:08:28 PM by M.D.W.S.T
SBH
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Posted: 5/13/2025 7:04 PM
OhioCatFan wrote:expand_more
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
That would be nice, if true. From what I was told they just got tired of it, and wanted to try something new for the sake of newness and less work on their part. I think it was more a "seat of pants" decision than anything that was really data driven.
You're wrong.
Alan Swank
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Posted: 5/13/2025 8:17 PM
SBH wrote:expand_more
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
That would be nice, if true. From what I was told they just got tired of it, and wanted to try something new for the sake of newness and less work on their part. I think it was more a "seat of pants" decision than anything that was really data driven.
You're wrong.
Clearly an ROI decision. The people who attended these generally fell in three categories - and I emphasize generally - loyal donors, loyal Bobcats who may or may not give and "loyal" Bobcats who got to have a nice time on the university's dime. I can guarantee you from personal experience in business and fundraising, that these types of events rarely lead to opening new pockets - at least not enough to warrant the expense.
OhioCatFan
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Posted: 5/14/2025 12:23 AM
SBH wrote:expand_more
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
That would be nice, if true. From what I was told they just got tired of it, and wanted to try something new for the sake of newness and less work on their part. I think it was more a "seat of pants" decision than anything that was really data driven.
You're wrong.
Maybe I am wrong; it wouldnt be the first time. However, the man I talked with, who claimed to have been involved in the decision making, did not indicate that any real analysis had been done related to ROI.
The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org
BobcatBurner
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Posted: 5/15/2025 11:43 AM
OhioCatFan wrote:expand_more
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
That would be nice, if true. From what I was told they just got tired of it, and wanted to try something new for the sake of newness and less work on their part. I think it was more a "seat of pants" decision than anything that was really data driven.
You're wrong.
Maybe I am wrong; it wouldnt be the first time. However, the man I talked with, who claimed to have been involved in the decision making, did not indicate that any real analysis had been done related to ROI.
I heard the same as SBH. Did you ever go to one? What was the point? Seems like the same people went to every single one.

That being said, they have to be better about getting the word out on these events.
Last Edited: 5/15/2025 11:44:52 AM by BobcatBurner
Tymaster
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Posted: 5/15/2025 1:54 PM
BobcatBurner wrote:expand_more
Data driven decision making. Did it increase OBC membership/donations? Did it increase season ticket sales? Do folks prefer other forms of engagement, such as digital/video? From my perspective, it seemed like a large expenditure of time/labor/travel for limited ROI. Perhaps they'll still have events in Athens and Columbus.
That would be nice, if true. From what I was told they just got tired of it, and wanted to try something new for the sake of newness and less work on their part. I think it was more a "seat of pants" decision than anything that was really data driven.
You're wrong.
Maybe I am wrong; it wouldnt be the first time. However, the man I talked with, who claimed to have been involved in the decision making, did not indicate that any real analysis had been done related to ROI.
I heard the same as SBH. Did you ever go to one? What was the point? Seems like the same people went to every single one.

That being said, they have to be better about getting the word out on these events.
The coordination on these was dreadful. You'd go to the "venue" (usually a bar) and half the staff had no idea. They would often visit towns with branch campuses &/or WOUB affiliates but wouldn't work in concert with those. I honestly think I could schedule, book, and promote a caravan tour from my laptop within a few hours that would be more organized than any they ever did. I'd start with the aforementioned institutions. Obviously, you have to add some large markets where alumni live and work that don't have official university affiliations but those larger markets (Dayton, Cleveland) also have a TON more venues and opportunities.
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