Three hotels listed above but they all are in different portfolios. Going by Hotels.com advertised rate w/o fees & taxes for upcoming Jan 4th-5th midweek booking.
IHG (Holiday Inn)-$128
Hilton (Hampton Inn)-$121
Marriott (Fairfield Inn)-$110
Athens also has:
Wyndham (Days Inn)-$77
Wyndham (Super 8)-$73
Choice (Quality Inn)-$71
Red Lion (Knights Inn)-$55
Independent (OU Inn)-$116
Independent (Athens Central)-$101
Independent (Hometown Inn)-$55
Independent (Highlander Motel)-(Sold Out)
There is only 1 IHG, Hilton and Marriott property in Athens. IHG, Hilton and Marriott have their own loyalty networks so they don't really compete against themselves. Its the Days Inn and Super 8 both in the Wyndham network that are in direct competition with each other and you can see a lower price point. In large markets where you have multiple IHG, Hilton, Marriott properties that is when you can find some for under $100. Another point here is that the price structure of large portfolio hotels (IHG, Hilton, Marriott) is propping the entire market because it allows the OU Inn and Athens Central to charge 5-10% below and it also creates profitability zone at $55 for the Knights Inn and Hometown Inn.
This is why I believe a Hyatt House with suites could work in Athens because Hyatt has their own loyalty network and a tight relationship with Chase Bank, the number one commercial bank by volume. Chase credit card points go directly to Hyatt or Marriott 1:1 so tilts to a higher end clientele. There is not one Hyatt property in all of SEO either so you could have Hyatt loyalist that will stay there over an alternative brand closer to their destination. The university I believe would have to work out a deal to bring in a suite hotel whereby they would have their visiting faculty stay as they are doing with having the football team stay overnight at the Holiday Inn. West Union street maybe where its close to HCOM and the hospital.
One of the detractors in bringing in another hotel is enrollment is down from its peak in the 2015-2018 period and the Athens County population is trending downward. Alumni base is peaking. Perhaps another 10% of growth to be expected. Twenty years ago there was 50% long term upside.
Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Fiami @ Peden with 25,086 fans
2023 10-7 near shutout of Iowa State @ Solich Field
2025 17-10 defeat of WVU @ Peden in front of 26,740