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Topic: RE: Ohio vs. Wyoming in the Arizona Bowl

Topic: RE: Ohio vs. Wyoming in the Arizona Bowl

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Tyler
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Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 1:28:14 PM

spongeBOB CATpants wrote:

I'm not sure I'm following you. Where have you seen the numbers on the publicity we've gotten from Barstool Sports?

Also, if Barstool is capable of generating that much revenue for this game, why is the payout only $350k? The lowest payout I'm seeing other than this bowl is the Bahamas Bowl at $225k.

BGSU is playing for $2 mill, FWIW.

https://businessofcollegesports.com/college-football-play... /

https://twitter.com/barstoolsports/status/159949008235582...

You can see the number of views in the bottom left of that video. It's up to 188.3k views now just on twitter.

It has another 658k views on instagram: https://www.instagram.com/reel/ClwhruMgUEL/?hl=en .

The payout is so small because "The Barstool Sports Arizona Bowl is the only bowl game in the country that gives 100% of net proceeds to local charities."
https://thearizonabowl.com/community-impact .

EDIT: I should add those 658k instagram views are just from the main Barstool account. The video on @barstoolbigcat's account adds an additional 286k views.

Find another bowl outside the NY6 that is getting this much digital engagement. I don't like Barstool for a number of reasons, but it's already gotten more eyes on us than any of the other MAC bowls

Last Edited: 12/5/2022 1:33:26 PM by Tyler

cc-cat
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Member Since: 4/5/2006
Location: matthews, NC
Post Count: 3,820

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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 1:50:10 PM

Truly a generational challenge here - up to the Ohio sports department to overcome. As soon as the bowl was announced, I asked my son what to do. He immediately checked to downloaded the app on our smart TV. We watched the official announcement. Per above, Barstool will promote the hell out of it, have interviews with our key players and coaches, and expect Logan Paul (has Barstool relationship) to be involved. They will do their part. The lost eyeballs that would have wandered onto the game on ESPNwhatever on a Friday afternoon will more than be overcome by the Barstool crowd.

It is up to the athletic department to educate folks/alumni on how to access the game - download the app, connect computer via HDMI, watch on their phone (gasp!), etc. No reason for alumni not to know we are on and how to access (every student currently enrolled or who has recently graduated knows how to access the game). If "older" alumni don't know about the game or how to access it - blame the lax athletic department. Prospective recruits will all know about it - easy to link via social media posts.

Last Edited: 12/5/2022 1:52:12 PM by cc-cat

OhioCatFan
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Member Since: 12/20/2004
Location: Athens, OH
Post Count: 14,016

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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 2:02:51 PM

I'm one of the more "seasoned citizens" on this board. I downloaded the barstool app yesterday on my iPhone and created an account; next, I'll download it on my AppleTV. I don't expect any problem viewing the game. I'm, however, skeptical about the quality of the broadcast. For some reason I'm expecting something between the quality of FB on C-USA games and Flosports when they did the women's post-season tournament a few years ago. In essense, I'm not anticipating a very polished and professional job. I stand ready to eat my words, if this broadcast is anywhere near as professional as ESPNU.

The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

rpbobcat
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Member Since: 4/28/2006
Location: Rochelle Park, NJ
Post Count: 3,503

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 2:16:14 PM

I don't watch a lot of T.V., and I don't stream ,so forgive me if this may sound uninformed.

If I'm reading correctly, only people intending to watch out game, will find it.
You have to download the Barstool app.,etc.

Its not like cable where, if you're not an O.U. fan, but are surfing, you might see the game and and decide to watch ,at least part of the game.

I remember someone from the the Athletic Department, might have been Schaus talking about having a game on T.V. provides 3 hours of free publicity, just by someone seeing the "Attack Cat" when they're surfing through stations.

Am I wrong or can that that can happen with Barstool ?

Bobcat110
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Member Since: 3/5/2005
Location: Mount Gilead, OH
Post Count: 698

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 2:20:55 PM

Tyler wrote:

Do other bowls at this level have a pep rally the night before the game? I don't recall seeing them in the past.

https://thearizonabowl.com/events

Yes. Most have something

The Mobile Lendingtree Bowl has a lighted Mardi Gras parade the night before with pep rallies.

https://lendingtreebowl.com/events-2/greers-markets-cashs... /

https://youtu.be/Nv1DhKAZm6o

The Potato bowl has a �Mash Bash� rally

https://youtu.be/SjT1DOsXWiU

Alan Swank
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Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,022

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 2:32:26 PM

rpbobcat wrote:

No APP, no game. Surfing won't get you there without the APP and then you'd have to click on the icon like you do with any other APP.

Tyler
General User

Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 2:35:22 PM

OhioCatFan wrote:

Last year's broadcast team was supposed to be Jake Marsh (Pardon My Take's sports business reporter) on play-by-play with Dave Portnoy (Barstool founder) and Big Cat (Pardon My Take co-host) with analysis.

PMT is the #2 sports podcast on Spotify and #4 on Apple Music. It's in the top 100 overall podcasts on both. It averages over 1 million listeners per episode. This isn't an amateur team. These dudes will do their homework

Last Edited: 12/5/2022 3:42:54 PM by Tyler

rpbobcat
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Member Since: 4/28/2006
Location: Rochelle Park, NJ
Post Count: 3,503

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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 2:42:55 PM

Alan Swank wrote:

No APP, no game. Surfing won't get you there without the APP and then you'd have to click on the icon like you do with any other APP.

So, unless you're a fan of O.U. or Wyoming and looking for it, you won't be
watching the game.

Doesn't seem like that's a way to generate "millions of dollars in publicity".

Mark Lembright '85
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Member Since: 8/22/2010
Location: Highland Heights, OH
Post Count: 2,447

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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 3:03:11 PM

rpbobcat wrote:

Alan Swank wrote:

No APP, no game. Surfing won't get you there without the APP and then you'd have to click on the icon like you do with any other APP.

So, unless you're a fan of O.U. or Wyoming and looking for it, you won't be
watching the game."

Honestly, that's probably true of most of the bowl games Ohio's been in that HAVE been televised on cable.

CBSSports.com has the Arizona Bowl as the 21st best bowl game this year, highest of all the bowl games MAC teams are in.

And Wyoming's a decent mid-major program (probably more prominent than Ohio if one goes by the quality of their football facilities) and I don't think they'd settle for participating in a joke of a bowl game.

I think we and Ohio will be fine.

Tyler
General User

Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 3:04:45 PM

rpbobcat wrote:

Alan Swank wrote:

No APP, no game. Surfing won't get you there without the APP and then you'd have to click on the icon like you do with any other APP.

So, unless you're a fan of O.U. or Wyoming and looking for it, you won't be
watching the game.

Doesn't seem like that's a way to generate "millions of dollars in publicity".

There seems to be a generational disconnect between digital exposure and traditional TV exposure, and the importance of digital engagement with younger demographics.

Gen Z (and even millennials) aren't sitting around flipping through channels on TV looking for something to watch. Most of us (myself included) don't even have cable. This is the generation OU needs to focus on finding and engaging to continue to grow the program and university as a whole.

This generation has already seen more about our bowl game than any of the other non NY6 bowls. This generation will know exactly how to find and watch the game, regardless if they're fans of us or Wyoming. Barstool will keep hyping it far more than ESPN will promote any of the non NY6 bowls.

So yes, a random Gen X or boomer with no affiliation with either school isn't going to stumble on this game on a Friday afternoon like they would any of the ESPN bowls. But those aren't the eyes the athletic department should be focusing on anyway.

rpbobcat
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Member Since: 4/28/2006
Location: Rochelle Park, NJ
Post Count: 3,503

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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 3:39:26 PM

Tyler wrote:

When you say "this generation" and our bowl game, are you referring to people in general, or just people with a direct interest in this game ?

In my opinion, the athletic department should be focusing on getting as many eyes as possible watching games using every medium available.

That includes all those people watching all those screens in bars.
They seem to be showing ESPN,BTN and other sports networks.

I know during BB season I've walked into bars with my Ohio jacket and had people say "your team is on _______".

Seems that, at this time, Barstool can only provide a very limited audience.

That's not how you generate publicity for a program.

My issue is that, when it comes to things like this game, "generational exposure" on platforms like Barstool ,is only for people who are, for whatever reason, planning on watching the game.
Kind of like what us dinosaurs called closed circuit T.V.

It's also been my experience from watching Drum Corps competitions on Flo Marching, that the technical quality of the broadcast as well as the abilities of the broadcasters, leave much to be desired.

spongeBOB CATpants
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Member Since: 8/16/2016
Post Count: 940

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 3:45:36 PM

Tyler wrote:

rpbobcat wrote:

Alan Swank wrote:

No APP, no game. Surfing won't get you there without the APP and then you'd have to click on the icon like you do with any other APP.

So, unless you're a fan of O.U. or Wyoming and looking for it, you won't be
watching the game.

Doesn't seem like that's a way to generate "millions of dollars in publicity".

I follow Barstool closely and listen to PMT regularly, especially during football season, which is what I would consider their sweet spot. It's great entertainment if you understand the brand.

Others have pointed out, and I agree, that Barstool promotes the s*** out of Maction, however, its mostly sarcastic and for betting purposes and I think the audience understands this.

I also agree that Barstool will continue to promote the s*** out of Maction and will generate more real "views" than ESPN most likely would on social.

My concern is that the views (hype) that social media posts generate are not going to translate to viewership of the actual game. And by streaming only on the Barstool app, they are sacrificing (at least some) traditional views via cable that I know many Bobcat fans are used to.

Its quite possible that they will blow away the viewing numbers from prior years bowl games, we'll have to wait and see.

All that being said, I really hope Portnoy spoils the players with swag. Merch seems to be their thing so I would expect a lot of gear to be given out.

Chris Galloway
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Member Since: 12/20/2004
Post Count: 54

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 3:46:39 PM

Tyler wrote:

rpbobcat wrote:

Alan Swank wrote:

No APP, no game. Surfing won't get you there without the APP and then you'd have to click on the icon like you do with any other APP.

So, unless you're a fan of O.U. or Wyoming and looking for it, you won't be
watching the game.

Doesn't seem like that's a way to generate "millions of dollars in publicity".

Everything Tyler says here. Spot. On. And the concerns about broadcast quality - I have none. Barstool wants to make a splash with this. They will promote the hell out of it - 50x more than ESPN would. They will invest in quality production. Now the thing Boomers are going to have to swallow is that the broadcasters will be Portnoy and Big Cat, etc, so it won't be Madden and Summerall. Frankly should be pretty damn fun and funny. Watch their NFL wagering broadcasts. Will be informed but irreverent.

Those digital engagement numbers are real and good of us. I don't care if a 49 year old in Topeka watches on ESPN at his local sports bar. I DO care that a 16 year old does simply bc it's on Barstool.

Go Bobcats!

Trevor Stephens
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Member Since: 12/13/2017
Post Count: 249

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 3:59:44 PM

Wyoming Message Boards:

https://wyonation.com/forum/viewforum.php?f=3

https://wyoming.forums.rivals.com/forums/hells-half-acre.12 /

Tyler
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Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:01:42 PM

rpbobcat wrote:

I'm referring to people in general when I say "this generation," not just those with a direct interest in the game. The 17-year-old prospective student isn't flipping channels on a Friday afternoon and finding our game. Nor are they going to a bar and happening upon it on TV there. However, they are following Barstool (and ESPN) on social media. Our announcement video has 1 million+ views already. Meanwhile, ESPN hasn't mentioned any non-NY6 bowl on their social feeds.

Barstool already has a loyal, built-in audience who will watch the game regardless of who is playing. They want to hear Dave and Big Cat's commentary. And Barstool will continue to build excitement about the game far more than anything ESPN will do to promote its bowls. Those will get the "what's coming up next" treatment during other games, and that's about it.

The "people watching all those screens in bars" audience is negligible at best. It's a 4:30ET Friday game the day before NYE. Most people are saving their time, money and energy for NYE plans than going to a bar on a Friday afternoon.

IMO, it's far more important to reach Gen Zers with no affiliation to the school than Gen X and boomers with no affiliation.

Last Edited: 12/5/2022 4:07:15 PM by Tyler

Trevor Stephens
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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:09:18 PM

OHIO BOWL TICKETS:

Tickets for the Arizona Bowl can be purchased here : https://ohiobobcats.evenue.net/cgi-bin/ncommerce3/SEGetEv... =

All tickets are Mobile and will be transferred via cell phone/text message through SeatGeek. You will need to create a SeatGeek account if you don't already have one.

Section 18: $25 each

Sections 19-23: $50 each

Stadium Club (offers an indoor space with access to food/restrooms)/Section 105: $125 each

Sands Club (offers an indoor space with access to alcohol, additional food items and restrooms)/Section SA126: $225 each

Seat locations will be determined by your Ohio Bobcat Club Priority Points status and ranking.

Deadline to purchase tickets: Friday, December 23rd at 5:00pm

Children two years old and younger do not need a ticket. Those who are three years or older will require a ticket for their own individual seat. NO RE-ENTRY POLICY is in effect. If you leave the facility, you must purchase a new ticket in order to return to the game. The ticket office closes at the end of halftime.

Bowl Tickets Site: https://seatgeek.com/barstool-sports-arizona-bowl-2022-oh...

ARIZONA STADIUM CLEAR BAG POLICY

Barstool Sports Arizona Bowl is instituting a new clear bag policy for all of its venues. The policy limits the size and type of bags that may be brought into our venues. The following is a list of bags that will be accepted for entry:

Bags that are clear plastic or vinyl and do not exceed 12″ x 6″ x 12″

One-gallon clear plastic freezer bags (Ziploc bag or similar)

Small clutch bags, approximately the size of a hand, after being searched

Exceptions will be made for medically necessary items after proper inspection, including but not limited to oxygen tanks, diabetes kits, allergy pens, etc.

Prohibited bags include but are not limited to:

Purses larger than a clutch

Briefcases

Backpacks

Fanny packs

Diaper bags

Cinch bags

Luggage of any kind

Long golf umbrellas

Cooler bags

Computer bags

Camera bags

Non-approved seat cushions including large traditional seat cushions that have pockets, zippers, compartments, or covers

Any bag larger than the permissible size, unless credentialed personnel carrying such belonging have been thoroughly searched

This is not a restriction on items that have been allowed into our venues; it is only a restriction on the type of container used to carry items. Souvenir cups, unopened water, Kleenex, and personal items will all be permitted into the arena if carried in one bag that meets the criteria listed above.

Personal items may be enclosed in a small clutch bag, approximately the size of a hand. These small bags will be searched.

The no food and beverage policy will remain in effect, however, medically necessary items will be permitted after proper inspection.

Last Edited: 12/5/2022 4:22:54 PM by Trevor Stephens

BillyTheCat
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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:12:52 PM

Trevor Stephens wrote:

Those $225 seats will be going quickly!

bobcatsquared
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Member Since: 12/20/2004
Post Count: 5,034

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:13:02 PM

I'm of the generation that is quite ignorant of Barstool and its like. In fact, my only knowledge stems from downloading Barstool for a college basketball doubleheader about a month ago involving 2 MAC teams (perhaps giving me an edge on some of my peers). I remember posting somewhere that while listening to the broadcast I thought it was a cross between frat boys hanging out and a sports betting advice show. Not my cup of tea but maybe of interest to younger generations of sports fans.

Last Edited: 12/5/2022 4:14:39 PM by bobcatsquared

Tyler
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Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:20:41 PM

Trevor Stephens wrote:

Interesting pricing. You can buy the front rows of sections 19-23 for $31 each on seatgeek direct from the bowl. Some higher rows there are even cheaper. I bought front row in section 21 (midfield) this morning

cbarber357
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Location: Pickerington, OH
Post Count: 744

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RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:24:27 PM

To anyone who is confused about how to watch, yes, there is an app, but you can also just go to barstool.tv on your phone, laptop, or iPad/tablet and watch it directly from the browser. You don�t have to download anything.

Tyler
General User

Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:27:48 PM

bobcatsquared wrote:

That's the appeal of Barstool for the Gen Z demographic we need to attract. I don't care if a 60 year old in Florida doesn't find our game on ESPN if it means a 16-year-old who follows Barstool puts it on to hear Dave and Big Cat.

I'm really not a fan of Barstool, but I recognize its importance and the massive following it has, especially with the generation Ohio needs to attract.

Last Edited: 12/5/2022 4:51:26 PM by Tyler

Tyler
General User

Member Since: 7/7/2010
Location: Arizona
Post Count: 894

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 4:34:09 PM

cbarber357 wrote:

And smart TVs. And if you don't have a smart TV, Amazon Fire sticks are $40 and you can get the Barstool app on those.

The biggest thing for me is it's a free stream. Better than ESPN where you need a some sort of cable or streaming subscription to watch

Cornpoke
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Member Since: 12/5/2022
Location: Wyoming
Post Count: 1

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 5:12:47 PM

Wyoming fan here. Excited for this matchup against Ohio. Very happy to get the Arizona bowl over the potato or New Mexico bowl.

Love MAC football and always pulled for Ohio since they hired Solich. The reality is the MWC is dogcrap this year. I expect Ohio to easily cover at -3 and I'm happy to take that action and here is Why:

Titus Swen - Leading rusher has been kicked off the team
Joshua Cobbs- Start WR Entered portal
Omotosho - Starting DE Entered portal
Cam Stone - Starting DB Entered portal

Multiple injuries to other starters that will not be available for the bowl Game. In fact we had 11 starters out Fresno St. This game will not be close and I expect Ohio to win by 14+. I hate to say that but that's the reality.

How do things look for Ohio's roster injury and portal wise?

Victory
General User

Member Since: 3/10/2012
Post Count: 1,876

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 6:04:37 PM

Cornpoke wrote:

Our quarterback, Kurtis Rourke, who was MAC player of the Year in spite of missing the last game and a half, is out with a torn ACL. We gave up 40 points per game through the first 6 games under a new defensive system. We were 3-3 by just outscoring people. The defense played better and better as the season went on but Toledo held what was a prolific offense by G5 standards to 7 points. We are a very different team right now than the stats indicate for that reason. Our offense is probably a lot worse that it looks at first glance and our defense a lot better.

Last Edited: 12/5/2022 6:05:16 PM by Victory

Jeff McKinney
Moderator

Member Since: 11/12/2004
Post Count: 6,043

Status: Offline

RE: Ohio vs. Wyoming in the Arizona Bowl

Posted: 12/5/2022 6:57:22 PM

bobcatsquared wrote:

Barstool is similar to AndOne. There will be an MC out on the actual field during live play yelling at the top of his lungs, etc.

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