Welcome Guest!
Create an Account
login email:
password:
site searchcontact usabout usadvertise with ushelp
Message Board

BobcatAttack.com Message Board
Ohio Football
Topic:  NIL at OhioU - Am I Missing Something?

Topic:  NIL at OhioU - Am I Missing Something?
Author
Message
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 5:16:15 PM 
Hey All - first time posting here. Lifelong Bobcat fan and alum.

I have been trying to learn more about OhioU's NIL situation, and honestly feeling a bit lost. All we hear is how important NIL is to college football (and basketball) nowadays, but I've struggled to find clear info on what OhioU's setup actually looks like. I have even struggled with finding how a regular alum is supposed to support it (no website?).

After googling around, I stumbled across a Facebook page that mentioned a NIL-related golf outing last year, but beyond that it feels pretty opaque unless you are already in the loop.

Curious what others here know or think. What's working? What's not? Or if I am just missing something obvious. I can't be the only alum living outside of Athens area thinking "I would love to have a positive impact on the team."

Apologies if there is a better topic to post this under. Again, new here and learning.

Go bobcats!
Back to Top
  
RustyCat
General User

Member Since: 1/30/2026
Post Count: 3

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 5:48:04 PM 
Couldn’t agree more, BigGreen. Seems that there is little to no effort to engage alumni to help support the NIL cause. Frankly, there is hardly any information at all with respect to NIL at OU. In the NIL age where you are seeing massive donations to Power 5 schools from billionaire alumni, OU and other similarly-situated schools are in a unique position to engage all alumni to help out with its NIL collective. You’re right — we can’t be the only alumni out there willing to do our part to help our beloved Bobcats succeed.

Go Cats!
Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 5:50:54 PM 
Appreciate the reply. Glad it's not just me feeling this way!
Back to Top
  
OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,400

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 6:11:29 PM 
BigGreen wrote:
Appreciate the reply. Glad it's not just me feeling this way!


It's Ohio, not Ohio U. Some on here see that as an insult.


The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 6:17:06 PM 
Fair point! I live across the country for parts of the year, and when I say “Ohio”, folks think I mean Ohio State. Now THAT is an insult!
Back to Top
  
RustyCat
General User

Member Since: 1/30/2026
Post Count: 3

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 6:20:49 PM 
Do you have any thoughts on the NIL situation at “Ohio”?

Last Edited: 1/30/2026 6:22:12 PM by RustyCat

Back to Top
  
TWT
General User



Member Since: 12/20/2004
Location: Alexandria, VA
Post Count: 5,417

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 6:23:35 PM 
Ohio plays in the G6. The best case study this past season on what an infusion of NIL money can do is North Texas. The foundation of their success was based on the DFW location. UNLV also has moved up the pack by hitting the 20.5 million revenue sharing maximum and one of the highest paid coaches in the G6. A good team but was mostly dominated in the Frisco Bowl by the Ohio Bobcats. Then of course a nice season at Western Michigan with a MACC. What these examples say to me that quality NIL spending can take a program toward the top of a G6 conference but there is a ceiling on how far it will take you at this level. The moneyball approach to NIL appears to be the most responsible. The Ohio staff knows how to handle it.


Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Fiami @ Peden with 25,086 fans
2023 10-7 near shutout of Iowa State @ Solich Field
2025 17-10 defeat of WVU @ Peden in front of 26,740

Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 6:37:04 PM 
TWT wrote:
Ohio plays in the G6. The best case study this past season on what an infusion of NIL money can do is North Texas. The foundation of their success was based on the DFW location. UNLV also has moved up the pack by hitting the 20.5 million revenue sharing maximum and one of the highest paid coaches in the G6. A good team but was mostly dominated in the Frisco Bowl by the Ohio Bobcats. Then of course a nice season at Western Michigan with a MACC. What these examples say to me that quality NIL spending can take a program toward the top of a G6 conference but there is a ceiling on how far it will take you at this level. The moneyball approach to NIL appears to be the most responsible. The Ohio staff knows how to handle it.



That makes a lot of sense. Especially the idea that NIL can move the needle within the G6, but that it’s capped from taking you out of your current tier.

Is the final part of your post meaning that NIL is being handled more internally / quietly? I guess that is where most of my confusion comes from. I struggle to see where regular alumni fit into the picture, or how we are supposed to engage. If I wanted to give $X, I’m honestly not sure how or where to do that, or how to think about whether it meaningfully helps. Appreciate the perspective!
Back to Top
  
TWT
General User



Member Since: 12/20/2004
Location: Alexandria, VA
Post Count: 5,417

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 7:08:04 PM 
BigGreen wrote:
TWT wrote:
Ohio plays in the G6. The best case study this past season on what an infusion of NIL money can do is North Texas. The foundation of their success was based on the DFW location. UNLV also has moved up the pack by hitting the 20.5 million revenue sharing maximum and one of the highest paid coaches in the G6. A good team but was mostly dominated in the Frisco Bowl by the Ohio Bobcats. Then of course a nice season at Western Michigan with a MACC. What these examples say to me that quality NIL spending can take a program toward the top of a G6 conference but there is a ceiling on how far it will take you at this level. The moneyball approach to NIL appears to be the most responsible. The Ohio staff knows how to handle it.



That makes a lot of sense. Especially the idea that NIL can move the needle within the G6, but that it’s capped from taking you out of your current tier.

Is the final part of your post meaning that NIL is being handled more internally / quietly? I guess that is where most of my confusion comes from. I struggle to see where regular alumni fit into the picture, or how we are supposed to engage. If I wanted to give $X, I’m honestly not sure how or where to do that, or how to think about whether it meaningfully helps. Appreciate the perspective!


As an individual you can give a gift to the university then the university can turn around and spend it on the players up to the 20.5 million dollar revenue sharing cap. As a business you can enter into a marketing deal with a player which is unlimited but it has to be for a legitimate business purpose to clear with the NCAA clearing house. This is where the P4 is able to far exceed that 20.5 million revenue sharing cap with corporate deals which can be developed.

In the past I've heard Ohio is #1 in marketing income within the MAC so it could be that corporate NIL money is in play somewhere. But level is a factor on how far the spending will be impactful. Memphis has a NIL collective that is $250 million and tried to bribe the Big 12 $200 million to add them. Big 12 said no and they only finished 8-4. Recruiting for them is actually becoming harder because other G6 programs have money and its spreading around the talent. Ultimately it does come down to can you get the players and the state of Ohio is the 4th or 5th best football recruiting state every year which is a big asset for the Bobcats.


Most Memorable Bobcat Events Attended
2010 97-83 win over Georgetown in NCAA 1st round
2012 45-13 victory over ULM in the Independence Bowl
2015 34-3 drubbing of Fiami @ Peden with 25,086 fans
2023 10-7 near shutout of Iowa State @ Solich Field
2025 17-10 defeat of WVU @ Peden in front of 26,740

Back to Top
  
RustyCat
General User

Member Since: 1/30/2026
Post Count: 3

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 7:10:43 PM 
This is very helpful in understanding the G6 NIL landscape. Many great points and observations.

But how does one find information on Ohio’s NIL specifically? Or is it largely nonexistent? Even though it’s unlikely for Ohio to “break the bank”, so to speak, with NIL contributions, perhaps even some additional effort could go a long way.

Assuming the CFP rules aren’t changing, Ohio could be the next JMU or Tulane! (A man can dream, right?).
Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 7:24:06 PM 
TWT wrote:
BigGreen wrote:
TWT wrote:
Ohio plays in the G6. The best case study this past season on what an infusion of NIL money can do is North Texas. The foundation of their success was based on the DFW location. UNLV also has moved up the pack by hitting the 20.5 million revenue sharing maximum and one of the highest paid coaches in the G6. A good team but was mostly dominated in the Frisco Bowl by the Ohio Bobcats. Then of course a nice season at Western Michigan with a MACC. What these examples say to me that quality NIL spending can take a program toward the top of a G6 conference but there is a ceiling on how far it will take you at this level. The moneyball approach to NIL appears to be the most responsible. The Ohio staff knows how to handle it.



That makes a lot of sense. Especially the idea that NIL can move the needle within the G6, but that it’s capped from taking you out of your current tier.

Is the final part of your post meaning that NIL is being handled more internally / quietly? I guess that is where most of my confusion comes from. I struggle to see where regular alumni fit into the picture, or how we are supposed to engage. If I wanted to give $X, I’m honestly not sure how or where to do that, or how to think about whether it meaningfully helps. Appreciate the perspective!


As an individual you can give a gift to the university then the university can turn around and spend it on the players up to the 20.5 million dollar revenue sharing cap. As a business you can enter into a marketing deal with a player which is unlimited but it has to be for a legitimate business purpose to clear with the NCAA clearing house. This is where the P4 is able to far exceed that 20.5 million revenue sharing cap with corporate deals which can be developed.

In the past I've heard Ohio is #1 in marketing income within the MAC so it could be that corporate NIL money is in play somewhere. But level is a factor on how far the spending will be impactful. Memphis has a NIL collective that is $250 million and tried to bribe the Big 12 $200 million to add them. Big 12 said no and they only finished 8-4. Recruiting for them is actually becoming harder because other G6 programs have money and its spreading around the talent. Ultimately it does come down to can you get the players and the state of Ohio is the 4th or 5th best football recruiting state every year which is a big asset for the Bobcats.


Super helpful. Thank you. I think this explains a lot of the disconnect I’ve been having. Sounds like the pathways to support do technically exist, but they’re not very visible or intuitive for regular alumni. Appreciate your insights!
Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 7:32:39 PM 
RustyCat wrote:
This is very helpful in understanding the G6 NIL landscape. Many great points and observations.

But how does one find information on Ohio’s NIL specifically? Or is it largely nonexistent? Even though it’s unlikely for Ohio to “break the bank”, so to speak, with NIL contributions, perhaps even some additional effort could go a long way.

Assuming the CFP rules aren’t changing, Ohio could be the next JMU or Tulane! (A man can dream, right?).


Right. This is what prompted me to post in the first place. And even if there was somewhere to donate $10k, I still have no reference on if that is meaningful to the NIL efforts or not. Like TWT said, I can always donate it directly to the University. But is it absolutely going to go to athletics? To football specifically (if that is what I want to support)? Or is it just a general donation that gets allocated amongst the university’s needs? Neither is right or wrong, bad or good. Just feels confusing.
Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 8:17:57 PM 
I went looking at other MAC programs to see how they are presenting NIL to fans and alumni. Not saying these are perfect models or that Ohio needs to copy anything. Just sharing what I found as reference points.

Toledo: https://friendsofrocky.com /
Miami: https://redbricklegacy.com /
Akron: https://www.feartheroocollective.com /

It seems like regardless of how much money they are raising (whether through NIL or through the universities directly), each has a pretty clear option for alumni to engage. It shows what exists from a NIL perspective, how it is set-up, and how to participate.

Again, this is what prompted my original post. Not meant as an attack or "why isn't Ohio doing X", but more just "as a regular alum living outside of Athens, where do I even start?"
Back to Top
  
OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,400

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 10:40:16 PM 
BigGreen wrote:
Fair point! I live across the country for parts of the year, and when I say “Ohio”, folks think I mean Ohio State. Now THAT is an insult!


You do know about the big lawsuit that Ohio State filed against us for the AttackCat Logo and the singular "Ohio" on it, and that we had an out-of-court settlment with them because their lawyers told them they were about to lose their pants in court? The out-of-court settlement stipulated that we were Ohio and they weren't, but we let them "grandfather in Script Ohio, Ohio Stadium and few other things. Their OH-IO thing kind of skirts the letter of the agreement but goes against its spirit. You'll notice they now very carefully always spell it "OH-IO" and not "OHIO." However, when we play them now, in any sport, in Columbus, they are now always careful to put OHIO on the scoreboard referring to us. They used to put "Ohio U." It's a long sorted story . . .


The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

Back to Top
  
BigGreen
General User

Member Since: 1/30/2026
Post Count: 8

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 11:12:14 PM 
OhioCatFan wrote:
BigGreen wrote:
Fair point! I live across the country for parts of the year, and when I say “Ohio”, folks think I mean Ohio State. Now THAT is an insult!


You do know about the big lawsuit that Ohio State filed against us for the AttackCat Logo and the singular "Ohio" on it, and that we had an out-of-court settlment with them because their lawyers told them they were about to lose their pants in court? The out-of-court settlement stipulated that we were Ohio and they weren't, but we let them "grandfather in Script Ohio, Ohio Stadium and few other things. Their OH-IO thing kind of skirts the letter of the agreement but goes against its spirit. You'll notice they now very carefully always spell it "OH-IO" and not "OHIO." However, when we play them now, in any sport, in Columbus, they are now always careful to put OHIO on the scoreboard referring to us. They used to put "Ohio U." It's a long sorted story . . .


I was a few years old when it happened, but yes, fully aware of it. Now just trying to figure out how (and if) Ohio is doing anything related to NIL that alumni can engage with. Would appreciate any insight if you have it.
Back to Top
  
OhioCatFan
General User



Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,400

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/30/2026 11:41:22 PM 

BigGreen wrote:
OhioCatFan wrote:
BigGreen wrote:
Fair point! I live across the country for parts of the year, and when I say “Ohio”, folks think I mean Ohio State. Now THAT is an insult!


You do know about the big lawsuit that Ohio State filed against us for the AttackCat Logo and the singular "Ohio" on it, and that we had an out-of-court settlment with them because their lawyers told them they were about to lose their pants in court? The out-of-court settlement stipulated that we were Ohio and they weren't, but we let them "grandfather in Script Ohio, Ohio Stadium and few other things. Their OH-IO thing kind of skirts the letter of the agreement but goes against its spirit. You'll notice they now very carefully always spell it "OH-IO" and not "OHIO." However, when we play them now, in any sport, in Columbus, they are now always careful to put OHIO on the scoreboard referring to us. They used to put "Ohio U." It's a long sorted story . . .

I was a few years old when it happened, but yes, fully aware of it. Now just trying to figure out how (and if) Ohio is doing anything related to NIL that alumni can engage with. Would appreciate any insight if you have it. 

Unfortunately, I know next to nothing about OHIO's NIL situation.  I asked my favorite AIBot about this issue and here was the response:

Yes, Ohio University has established a NIL collective known as the Ohio NIL Exchange. Launched in May 2022, this platform is designed to help Ohio student-athletes pursue opportunities related to their name, image, and likeness (NIL).

Ohio NIL Exchange Details
Purpose: The Ohio NIL Exchange connects student-athletes with businesses and individuals interested in partnering for brand-focused activities, enhancing their earning potential through NIL deals.
Collaboration: This initiative is in partnership with INFLCR, a leading athlete brand-building and NIL business management platform. It allows businesses to search for student-athletes and initiate contact for potential deals.
Features:

  • A searchable database of student-athletes.
  • Direct messaging capabilities for interested parties.
  • Payment processing that ensures compliance with university and NCAA regulations.

Goals: The exchange aims to provide seamless and compliant NIL solutions to enhance the overall experience and opportunities for student-athletes at Ohio University.
By implementing this collective, Ohio University is positioning itself as a forward-thinking institution in terms of NIL opportunities within collegiate athletics.

Is this collective separate from the university?

Yes, the Ohio NIL Exchange operates separately from Ohio University itself. While it collaborates with the university, it is structured as an independent entity. This separation allows the collective to manage NIL opportunities for student-athletes without direct involvement from the university’s athletic department.

Key Points About the Separation
Independence: The collective functions autonomously, allowing for flexibility in how it connects student-athletes with businesses and individuals.
Compliance: By being independent, it can navigate the complex landscape of NIL regulations more freely and ensure that all activities comply with NCAA guidelines without direct oversight from the university.
Collaboration with the University: Despite the separation, the collective may still provide reports and updates to the university regarding its activities to maintain transparency.
This structure is typical among NIL collectives at various universities, aiming to provide student-athletes with opportunities while maintaining compliance and integrity within collegiate athletics.

I don't know about other states, but I can virtually guarantee you that all the records of this NIL Collective will be considered public records subject to FOIA requests.  The Ohio Supreme Court a number of years ago declared that university foundations, like the OU Foundation, though separate entities, are subject to FOIA requests because their sole purpose is in support of a state university.  I don't see a distinction between university foundations and NIL collectives, which are no more strictly private organizations than university foundations.  

 


The only BLSS Certified Hypocrite on BA

"It is better to be an optimist and be proven a fool than to be a pessimist and be proven right."

Note: My avatar is the national colors of the 78th Ohio Veteran Volunteer Infantry, which are now preserved in a climate controlled vault at the Ohio History Connection. Learn more about the old 78th at: http://www.78ohio.org

Back to Top
  
Alan Swank
General User

Member Since: 12/11/2004
Location: Athens, OH
Post Count: 7,351

Status: Offline

  Message Not Read  RE: NIL at OhioU - Am I Missing Something?
   Posted: 1/31/2026 12:05:21 AM 
If you go to the OU athletics website and click on Inside Athletics at the top, you can scroll down to these two NIL links:

https://app.inflcr.com/exchange/ohio-university

https://nil.store/ohio

The first is an NIL player match and the second is a merchandize store. From a "surfing" perspective, NIL is buried under an extra click.

From a fundraising standpoint, NIL is in direct competition with traditional alumni and friends giving. That was tough enough and then the Wild West portal arrived. Some prospective donors who might have been inclined to make NIL donations are now moving money back to general university donations. The thought process involves sustainability. Why give to help secure a very talented player only to have said player bolt for a better deal somewhere else next year. It's a real conundrum for donors and the folks in institutional advancement who are trying to cultivate their giving.
Back to Top
  
Showing Replies:  1 - 17  of 17 Posts
Jump to Page:  1
View Other 'Ohio Football' Topics
                                                                                                                                                                                                                                                                             







Copyright ©2026 BobcatAttack.com. All rights reserved.  |  Privacy Policy  |  Terms of Use
Partner of USA TODAY Sports Digital Properties