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Topic:  OT: Marshall to allow beer sales throughout the stadium

Topic:  OT: Marshall to allow beer sales throughout the stadium
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C Money
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  Message Not Read  OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/28/2017 6:37:09 PM 
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!

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BillyTheCat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/28/2017 8:44:36 PM 
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.
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C Money
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/28/2017 9:07:41 PM 
BillyTheCat wrote:
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.



Ahhhhh, but you agree that it COULD work......
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BillyTheCat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/28/2017 9:17:11 PM 
C Money wrote:
BillyTheCat wrote:
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.



Ahhhhh, but you agree that it COULD work......


Do I think people would enjoy it? Yes, are you going to see it happen? No
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Alan Swank
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Location: Athens, OH
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 7:58:53 AM 
BillyTheCat wrote:
C Money wrote:
BillyTheCat wrote:
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.



Ahhhhh, but you agree that it COULD work......


Do I think people would enjoy it? Yes, are you going to see it happen? No


Have to agree with Billy on this one. With the party school reputation that OU has and the effect of that on student recruitment, there is no way that OU would add to that reputation but allowing beer in the whole stadium.
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C Money
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 8:33:20 AM 
Alan Swank wrote:
Have to agree with Billy on this one. With the party school reputation that OU has and the effect of that on student recruitment, there is no way that OU would add to that reputation but allowing beer in the whole stadium.


Which is exactly why the micro-brew angle works! We're not selling Bud Light so undergrads can get schmammered...we're [/engage William F. Buckley voice] uh, providing a, uh, more sophisticated, erudite brew for the more, uh, discerning palate. [/end WFB]

Next week is Fourth of July. In the spirit of AMERICA, the new prezy should make this happen. Liberty and equality. Peanut butter and jelly. Beer and football. These are the things that make America great.

C'mon Duane! Do for the Stars and Stripes!
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Deciduous Forest Cat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 8:55:48 AM 
Alan Swank wrote:
BillyTheCat wrote:
C Money wrote:
BillyTheCat wrote:
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.



Ahhhhh, but you agree that it COULD work......


Do I think people would enjoy it? Yes, are you going to see it happen? No


Have to agree with Billy on this one. With the party school reputation that OU has and the effect of that on student recruitment, there is no way that OU would add to that reputation but allowing beer in the whole stadium.


So many schools do it now, it would hardly even be news.

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Alan Swank
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 10:07:16 AM 
Deciduous Forest Cat wrote:
Alan Swank wrote:
BillyTheCat wrote:
C Money wrote:
BillyTheCat wrote:
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.



Ahhhhh, but you agree that it COULD work......


Do I think people would enjoy it? Yes, are you going to see it happen? No


Have to agree with Billy on this one. With the party school reputation that OU has and the effect of that on student recruitment, there is no way that OU would add to that reputation but allowing beer in the whole stadium.


So many schools do it now, it would hardly even be news.



True but few of that "so many" have the party school reputation that we have. I'm afraid this would just exacerbate the problem.

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BillyTheCat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 10:55:47 AM 
Alan Swank wrote:
BillyTheCat wrote:
C Money wrote:
BillyTheCat wrote:
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!



That is not even close to how this would work.



Ahhhhh, but you agree that it COULD work......


Do I think people would enjoy it? Yes, are you going to see it happen? No


Have to agree with Billy on this one. With the party school reputation that OU has and the effect of that on student recruitment, there is no way that OU would add to that reputation but allowing beer in the whole stadium.


I'm NOT saying you will not see beer throughout the facilities, though with the current cast of clowns at Scott Quad and the tradition in Cutler Hall, I think that is still a ways away.

What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.
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.
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 10:57:31 AM 
I can't describe how much we've overthought this issue on the board — in both directions.

If there's beer for sale at football games, people buy it and drink it. If there's no beer sales at games, they don't buy it and find ways to drink alcohol before and during the game. There's not enough money at stake here to have a strong opinion either way.

Wet. Dry. Whatever.

Last Edited: 6/29/2017 10:58:04 AM by .

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C Money
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 1:34:21 PM 
BillyTheCat wrote:
One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.


Re #1, if pouring capacity is a problem, that undercuts the argument that this will lead to more student drinking. If they can't pour enough beer for people to get drunk on, then we're good to go.

Re #2, that's why they should bid it out as individual weekends. Could a microbrew beat the distributors for the whole season? No. But if each one goes for a different weekend, they might.

This idea is so crazy it might just work. Do it, Duane!
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rpbobcat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 2:07:28 PM 
C Money wrote:


Re #1, if pouring capacity is a problem, that undercuts the argument that this will lead to more student drinking. If they can't pour enough beer for people to get drunk on, then we're good to go.

Re #2, that's why they should bid it out as individual weekends. Could a microbrew beat the distributors for the whole season? No. But if each one goes for a different weekend, they might.



1.If you advertise having alcohol, and pouring capacity is a problem,you'll have a lot of Pi$$ed off people.

2.I would think that Ohio has similar Local Public Contracts Laws as New Jersey.
That would mean having to set up public bids and award individual contracts for each game.
That would be a logistical nightmare.

If you have one contract, a vendor works out his cost of over the whole season.
Doing individual games means you may not even get someone to bid for end of season,Tuesday games or the Friday after Thanksgiving.

If you want to sell alcohol,practically speaking, you're gonna be locked into one of the "big boys"

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C Money
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 2:55:48 PM 
rpbobcat wrote:


1.If you advertise having alcohol, and pouring capacity is a problem,you'll have a lot of Pi$$ed off people.


Good. We need an angry, riled up crowd. Create a hostile atmosphere.

rpbobcat wrote:

2.I would think that Ohio has similar Local Public Contracts Laws as New Jersey.
That would mean having to set up public bids and award individual contracts for each game.
That would be a logistical nightmare.

If you have one contract, a vendor works out his cost of over the whole season.
Doing individual games means you may not even get someone to bid for end of season,Tuesday games or the Friday after Thanksgiving.

If you want to sell alcohol,practically speaking, you're gonna be locked into one of the "big boys"



Naaaaaaaaaaah....

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ShoreCat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 3:45:21 PM 
My thoughts:

1. As a responsible (usually) adult, it would be nice to be able to have a beer or 2 while watching football in Peden. If it brought in some revenue to help the athletic department, even better.

2. I don't think, assuming charging $5-$10 for a beer, that will create chaos, or excessive rowdiness among students. As others have said, students who are drunk at games got that way before the game started. Call me naive, but this issue doesn't concern me at all. ID heavily. Do everything you can to avoid underage purchases. Unless you go Cleveland Indians circa 1970's for 10-cent beer night, very few students are going to start out sober at a game and end up drunk solely by purchasing beer at games.

3. We have to get more students to the games in the first place. I don't think selling beer is the primary way to make that happen.
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Ohio69
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 3:58:31 PM 
C Money wrote:
http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!




Liquor control agents now circling all Bobcat home games on their calendar in anticipation....



Can somebody hit a pull up jumper for me?.....

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OU_Country
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 4:13:18 PM 
BayCat wrote:
My thoughts:

1. As a responsible (usually) adult, it would be nice to be able to have a beer or 2 while watching football in Peden. If it brought in some revenue to help the athletic department, even better.

2. I don't think, assuming charging $5-$10 for a beer, that will create chaos, or excessive rowdiness among students. As others have said, students who are drunk at games got that way before the game started. Call me naive, but this issue doesn't concern me at all. ID heavily. Do everything you can to avoid underage purchases. Unless you go Cleveland Indians circa 1970's for 10-cent beer night, very few students are going to start out sober at a game and end up drunk solely by purchasing beer at games.

3. We have to get more students to the games in the first place. I don't think selling beer is the primary way to make that happen.


Agree with 1 & 2. Besides Marshall, BG, UC, UD, Ohio State, Wright State all sell beer at sporting events. I'd be looking at this from the revenue standpoint if I were Ohio University and Ohio Athletics. If that part makes sense, then doing it makes sense. It's not going to change the image one way or another in my opinion. All that said, I don't anticipate it happens soon either.

(Note - I like the craft brew approach too!)

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Robert Fox
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 4:44:01 PM 
More beer = more restroom usage. Restrooms are already inadequate. Then again, maybe beer revenue could be used to improve the restrooms.
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OU_Country
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 5:30:04 PM 
Robert Fox wrote:
More beer = more restroom usage. Restrooms are already inadequate. Then again, maybe beer revenue could be used to improve the restrooms.


Good point, and good thinking. Inadequate restrooms are a theme all over on Football game days.
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The Optimist
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/29/2017 8:18:34 PM 
If alcohol sales are approved and our leadership doesn't aggressively recruit ties-in with the local micro-brewery industry, we've got the wrong people in charge.

If you look at concessions and alcohol sales solely based on the revenue from the licensing deals, you're missing out on the biggest value they bring to a program: a huge fan amenity. Offering a unique gameday experience drives revenue into multiple areas of the program at levels that makes concession sales look like peanuts. Literally peanuts.
I mention concession sales in addition to alcohol because Ohio Athletics would be a lot better off recruiting local establishments that build loyalty with students and hold a place in their heart as alumni. Maybe I am grossly underestimating the margins on generic bagged popcorn.

We have a huge advantage on our competition: no one else can sell "Athens."


I've seen crazier things happen.

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Ohio69
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/30/2017 4:40:22 PM 
The Optimist wrote:
If alcohol sales are approved and our leadership doesn't aggressively recruit ties-in with the local micro-brewery industry, we've got the wrong people in charge.

If you look at concessions and alcohol sales solely based on the revenue from the licensing deals, you're missing out on the biggest value they bring to a program: a huge fan amenity. Offering a unique gameday experience drives revenue into multiple areas of the program at levels that makes concession sales look like peanuts. Literally peanuts.
I mention concession sales in addition to alcohol because Ohio Athletics would be a lot better off recruiting local establishments that build loyalty with students and hold a place in their heart as alumni. Maybe I am grossly underestimating the margins on generic bagged popcorn.

We have a huge advantage on our competition: no one else can sell "Athens."


I think you might be overestimating the impact of having a few local brews. Include the option? Sure, can't hurt.

But most casual fans want an American pilsner type beer. Jackie O's has Ricky, but I don't think the others do.

Anyway I'm for beer throughout Peden and the Convo. And just about anywhere else.








Can somebody hit a pull up jumper for me?.....

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mcbin
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/30/2017 5:43:33 PM 
BillyTheCat wrote:

What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.


Question for you... Does 'pouring rights' literally mean pouring beer from tap/keg? Or all alcohol served in all capacities cans/wine/etc? Are there exceptions?

Because I assume I know what you mean about who has rights (either SABMiller or InbevAB or their local distributor groups)

But the thing is I've had Jackie O's at Peden 'officially' (or at least I think). So I'm wondering if either one of the big guys distributes Jackie O's for them or if canned beer doesn't fit into what constitutes 'pouring rights'.

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Alan Swank
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/30/2017 7:00:38 PM 
mcbin wrote:
BillyTheCat wrote:

What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.


Question for you... Does 'pouring rights' literally mean pouring beer from tap/keg? Or all alcohol served in all capacities cans/wine/etc? Are there exceptions?

Because I assume I know what you mean about who has rights (either SABMiller or InbevAB or their local distributor groups)

But the thing is I've had Jackie O's at Peden 'officially' (or at least I think). So I'm wondering if either one of the big guys distributes Jackie O's for them or if canned beer doesn't fit into what constitutes 'pouring rights'.



Now that you mention Ben, I've seen both Bud and Southeast Beverage products (Coors, Miller Lite) in the Rohr Room at basketball games. My guess, and I'll check next week, is that the contract with SE may have expired and it's open season so to speak on product available.

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Buckeye to Bobcat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/30/2017 7:43:23 PM 
Coming from my view on this (and it's not very popular when looking through my lenses), but Marshall has some serious problems. Their pricing model has been out of whack for a while. From my end, the costs are extremely high, especially when folks want to talk about how economically challenging that area is. Combine that with what I've heard from ticket holders down there as "peeved" at how they operate pricing wise trying to gouge them, it doesn't bode well for their future.

The only thing I can give them props for is still having sideline inventory for their students. In this day and age, that is still very undervalued by schools all over.

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Alan Swank
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/30/2017 10:04:20 PM 
Buckeye to Bobcat wrote:
Coming from my view on this (and it's not very popular when looking through my lenses), but Marshall has some serious problems. Their pricing model has been out of whack for a while. From my end, the costs are extremely high, especially when folks want to talk about how economically challenging that area is. Combine that with what I've heard from ticket holders down there as "peeved" at how they operate pricing wise trying to gouge them, it doesn't bode well for their future.

The only thing I can give them props for is still having sideline inventory for their students. In this day and age, that is still very undervalued by schools all over.



The 50 yard line ticket that I pay $130 total for costs $616 at Marshall. Crazy!

http://www.herdzone.com/tickets/mars-tickets-m-footbl.html
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RSBobcat
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  Message Not Read  RE: OT: Marshall to allow beer sales throughout the stadium
   Posted: 6/30/2017 11:59:36 PM 
Alan Swank wrote:
mcbin wrote:
BillyTheCat wrote:

What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.


Question for you... Does 'pouring rights' literally mean pouring beer from tap/keg? Or all alcohol served in all capacities cans/wine/etc? Are there exceptions?

Because I assume I know what you mean about who has rights (either SABMiller or InbevAB or their local distributor groups)

But the thing is I've had Jackie O's at Peden 'officially' (or at least I think). So I'm wondering if either one of the big guys distributes Jackie O's for them or if canned beer doesn't fit into what constitutes 'pouring rights'.



Now that you mention Ben, I've seen both Bud and Southeast Beverage products (Coors, Miller Lite) in the Rohr Room at basketball games. My guess, and I'll check next week, is that the contract with SE may have expired and it's open season so to speak on product available.



Any supplier/producer or distributor that wants to spend the time and effort to have their product in the Rohr Room for the couple cases they will sell in a year can do it - there is no "sponsorship" that I am aware of. Since bev alc sales is so limited - there is no value proposition offered by OHIO to sell a sponsorship.

The value from a sponsorship is "exposure" to a fanbase and marketing area - on site sales are a pittance for ROI vs the investment. Example - If Huge Brewer Less Taste Light (HBLTL) agrees to pay $50K (about the absolute minimum I would expect for an OHIO deal based on my experience with some Pro and NCAA sponsorship fees - edit, the more I think about it prolly $100K minimum for OHIO - and this is a Small market) - The "exposure" needs to be maximized with local and fan base geography marketing tie-ins to generate growth across a marketing area - with use of OHIO logo's etc. The producers/suppliers fund the vast majority this - not the distributors - they could not even come close to making a sensible ROI.

The local/regional HBLTL distributors then need to sell a lot of and big displays of their brew along with signage and promo pieces that can now include Bobcat logo images, OHIO images, etc. Rufus image next to HBLTL beer cooler stickers in every gas station for a dozen counties. Bar table stands with same., etc., etc. "Drink HBLTL because Rufus does", "Support HBLTL because they support OHIO", etc. Season schedules w/HBLTL logo's sitting by the register at every gas station. Season schedules poster's w/HBLTL logo's at entrance to every drive through.The appearance of HBLTL/Ohio/Rufus t-shirts, hats, tatoos, etc. all over SE Ohio. The microbrew companies can't even afford to buy a ticket to the meeting. If they were allowed in at a lesser deal - then the big boy bucks go away. They would let them in on a more "limited" level possibly (only at this bar in the stadium for only a half a gazzilion, etc.)

Last Edited: 7/1/2017 12:05:41 AM by RSBobcat


RS Bobcat

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