UNT athletics gets $46,000 from alcohol concessions during football season
Posting this article as it might be a good proxy for what Ohio Football could earn with alcohol sales. North Texas has a similar attendance and is starting from scratch. It's not clear from the article where the other $46K of net revenue goes.
Excerpt: In six home games, UNT sold 21,438 units of beer for a total gross revenue of $120,000. After expenses, the net revenue was about $92,000, with $46,000 going to UNT athletics.
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