Welcome Guest! Create an Account login email: password: remember me: BASKETBALL Latest News News Archive Schedule/Results Multi-Media Recruiting FOOTBALL Latest News News Archive Schedule/Results Multi-Media Recruiting MESSAGE BOARD Message Home - Ohio Basketball - Ohio Basketball Recruiting - The O Zone - Ohio Football - Ohio Football Recruiting - Ohio Volleyball - Ohio Baseball - Ohio Olympic Sports... - General OU Discussion... - Website Feedback... - Posting Policy Edit My Profile Private Messages Logout CHAT LINKS site searchwhere to watchcontact usabout usadvertise with ushelp Message Board BobcatAttack.com Message Board Ohio Basketball Topic:  First OU NIL example I'v seen Topic:  First OU NIL example I'v seen Author Message Alan Swank General User Member Since: 12/11/2004 Location: Athens, OH Post Count: 7,024 Status: Offline     First OU NIL example I'v seen    Posted: 1/16/2024 11:34:14 AM  Got a mailer today from David White Services Heating and Cooling. On one side is the following: Defend Against Cold Weather -LIKE-A-Girl- (multi-colored letters on a pick bracelet) for less! Get up to $1200 off and 0% APR for 12 months Off to the right is a picture of OU guard Kate Dennis holding a basketball. I'd post the picture but I'm not sure how to upload it. Has anyone seen any other NIL material/postings out there? Back to Top M.D.W.S.T General User Member Since: 12/23/2021 Post Count: 1,785 Status: Offline     RE: First OU NIL example I'v seen    Posted: 1/16/2024 12:16:26 PM  Miles was doing stuff for Hey Dude (Owned by Crocs) earlier this year. Also saw him posting about iHerb. I'm not healthy so I'm not too familiar, but they have 1.8M on Instagram. Back to Top FJC31 General User Member Since: 3/31/2022 Post Count: 1,211 Status: Offline     RE: First OU NIL example I'v seen    Posted: 1/16/2024 12:29:25 PM  In Miles' case, those are likely free product + commission structured brand partnership. Guessing this stemmed from the INFLCR marketplace the university rolled out last year connecting brands/athletes. Most schools have this or something similar, but requires the athlete to put in the leg work for these types of partnerships. Kate is probably getting paid outright by the cooling company to use her image on the mailer. This is an example that should be marketed during recruiting and can help. NIL doesn't always have to money upfront to sign a LOI. Said this before, but Homage would be a great partner for our athletes since its founded by an OU grad Ryan Vesler. Our athletic department (or individual teams) can really do themselves a favor by having these types of opportunities lined up in unison with collective money. Back to Top M.D.W.S.T General User Member Since: 12/23/2021 Post Count: 1,785 Status: Offline     RE: First OU NIL example I'v seen    Posted: 1/16/2024 1:17:14 PM  FJC31 wrote: In Miles' case, those are likely free product + commission structured brand partnership. Guessing this stemmed from the INFLCR marketplace the university rolled out last year connecting brands/athletes. Most schools have this or something similar, but requires the athlete to put in the leg work for these types of partnerships. Kate is probably getting paid outright by the cooling company to use her image on the mailer. This is an example that should be marketed during recruiting and can help. NIL doesn't always have to money upfront to sign a LOI. Said this before, but Homage would be a great partner for our athletes since its founded by an OU grad Ryan Vesler. Our athletic department (or individual teams) can really do themselves a favor by having these types of opportunities lined up in unison with collective money. I used to work for Express, back when they bought into Homage. Any NIL opportunities, or donations would likely have to come from the kindness in his heart. You can see where a lot of their allegiance currently lays... in all those collabs with Ohio State. Something like the Egbuka tees are likely 'self-funded' making them more $ in merch sales, to offset the NIL deals. Rather than a % of each shirt sold you get $2 or something of that nature. They don't move a ton of OU units, however. And I'm guessing they still don't. Otherwise I think an Athens store would be awesome. And would have already happened. Fits the Athens vibe. Would be a super cool campus store. Easy place to grab some cool merch. Small OU capsule collections. Could dip into all the major sports teams. Even for him personally, I think he would *like* to see it happen, BUT they haven't updated their OU collection in years. I've seen maybe one or two new designs in 5 years? So I'd have to imagine it's an uphill battle to get anything NIL related - otherwise we probably would've already seen other collabs with Preston, or during the NCAA tournament run. I've always thought the OU - Homage partnership would be great for us. And at times, could be positive for them. I dream of Homage Court. I bet Vessler does as well, but flipping over the TV on a random night with the cameras facing the empty friends and family seats... that's not the vibe anyone wants to put out. Last Edited: 1/16/2024 1:19:42 PM by M.D.W.S.T Back to Top 100%Cat General User Member Since: 1/17/2013 Post Count: 2,491 Status: Offline     RE: First OU NIL example I'v seen    Posted: 1/16/2024 1:21:26 PM  I've seen a few of the players showing up in ads (I think they were for Par Mar stores) on Instagram. Back to Top FJC31 General User Member Since: 3/31/2022 Post Count: 1,211 Status: Offline     RE: First OU NIL example I'v seen    Posted: 1/16/2024 2:38:10 PM  M.D.W.S.T wrote: FJC31 wrote: In Miles' case, those are likely free product + commission structured brand partnership. Guessing this stemmed from the INFLCR marketplace the university rolled out last year connecting brands/athletes. Most schools have this or something similar, but requires the athlete to put in the leg work for these types of partnerships. Kate is probably getting paid outright by the cooling company to use her image on the mailer. This is an example that should be marketed during recruiting and can help. NIL doesn't always have to money upfront to sign a LOI. Said this before, but Homage would be a great partner for our athletes since its founded by an OU grad Ryan Vesler. Our athletic department (or individual teams) can really do themselves a favor by having these types of opportunities lined up in unison with collective money. I used to work for Express, back when they bought into Homage. Any NIL opportunities, or donations would likely have to come from the kindness in his heart. You can see where a lot of their allegiance currently lays... in all those collabs with Ohio State. Something like the Egbuka tees are likely 'self-funded' making them more $ in merch sales, to offset the NIL deals. Rather than a % of each shirt sold you get $2 or something of that nature. They don't move a ton of OU units, however. And I'm guessing they still don't. Otherwise I think an Athens store would be awesome. And would have already happened. Fits the Athens vibe. Would be a super cool campus store. Easy place to grab some cool merch. Small OU capsule collections. Could dip into all the major sports teams. Even for him personally, I think he would *like* to see it happen, BUT they haven't updated their OU collection in years. I've seen maybe one or two new designs in 5 years? So I'd have to imagine it's an uphill battle to get anything NIL related - otherwise we probably would've already seen other collabs with Preston, or during the NCAA tournament run. I've always thought the OU - Homage partnership would be great for us. And at times, could be positive for them. I dream of Homage Court. I bet Vessler does as well, but flipping over the TV on a random night with the cameras facing the empty friends and family seats... that's not the vibe anyone wants to put out. Yea, I think in order for something like this to happen, it would take an additional merch partnership on campus as part of the whole deal. Whether that's a Homage Athens specific shop, or pop-up in say -- the Baker Center. I'm not even sure how many students (past and present) realize Homage is founded by an alum. Making that known would probably help the overall apparel sales for the OU collection and intrigue Vesler on the idea. To your point, the collection is small, but it's great stuff. I have two t-shirts and a sweatshirt. The NBA/NFL jam shirts are awesome and would make for a great collab with our athletes. Imagine having a shirt made for recruits visiting to help make our case. If I'm in the athletic department, I'm trying to make something like this happen. We have limited resources -- but Homage is potentially a great one to have as part of our overall NIL strategy. Last Edited: 1/16/2024 2:38:44 PM by FJC31 Back to Top Showing Replies:   1 - 6  of 6 Posts Jump to Page:   1 View Other 'Ohio Basketball' Topics                                                                                                                                                                                                                                                                               WHO'S ONLINE There are 162 Active Visitors on BobcatAttack.com 162 Guests 0 Registered Users There are no other users looking at this page.

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